Music: Kanye West – Champions (round & round) feat. Desiigner, Travis Scott, Big Sean, Gucci Mane, Yo Gotti, 2 Chainz & Quavo
HERE GOES THE FIRST SINGLE OFF G.O.O.D. MUSIC’S “CRUEL WINTER.”
Yup, it’s finally happening. Four years after the release of the first G.O.O.D. Music compilation album, Cruel Summer, and at least three years after talk/rumors/confusion of a Cruel Winter album initially began, the G.O.O.D. camp is finally gearing up to release the highly anticipated Cruel Summer follow-up.Early this morning, Kanye sent out a tweet alerting fans that the album’s first single would premiere live on Big Boy.
After a bit of a delay and no song title or features revealed, Big Boy got into the record, which turned out to be a massive one. Kanye still hasn’t confirmed the proper title, but as Big Boy said on-air, it’s got to be either “Champions” or “Round & Round” (we got our basis covered with both). It features varied artists, from G.O.O.D. Music’s own Desiigner, Travis Scott and Big Sean, to newly-freed Gucci Mane, honorary G.O.O.D. Music member 2 Chainz,Yo Gotti and Quavo. Kanye told Big Boy of the record, “I had the basic beat for a year and a half. It sounded right for this project.” It’s definitely got big production, with triumphant synths, hard-hitting bass and moments of static, while Travis provides a hyped-up hook.